It’s one thing getting your brand onto social media. Successfully marketing on social media is a whole different ball game – but it’s one that is worth learning if you wish to succeed.
A social media marketing strategy is the place to start. Create a clear structure of what you want to achieve. Work out the best way to grow the business utilizing social media and create a strategy based around a social media mission statement. The statement and the strategy should be carefully worked out and configured.
Important things to consider include:
- Knowing or defining who your target audience is
- Reviewing the current social media presence
- Utilization of a social media management tool
- Ensure that you have quality compelling and interesting content
- Always monitor and measure the success of social marketing
The more defined your target audience is, the better equipped you are to market to the right demographic. Look at these questions and work out your target customer:
- Age range
- Job title
- Social network mostly used
- Pain points that you can solve
Marketing to the right audience is the most important part of your strategy.
Take a good hard look at your organization’s current social media presence. Look at it from the outsider perspective. What needs changing? Is it suitably aimed at Mr or Mrs A Customer above? What are the views it should be addressing?
Use a social media management tool and platform such as Hootsuite to have all social media in one place and to enable planning and scheduling of posts ahead of time. Incorporate a content calendar and make regular quality posts.
Social media should be seen as no different from any other area of the business. Content should be high quality and give value to the brand. When writing the mission statement, think about the type of content that will work to build the brand. Remember that there is plenty of scope on social media to use visual aids, and many people respond well to photos and videos. Plan to use a mixture of these media types:
- Blog Posts
- Company News
Ensure that content is always engaging and aligned with your mission statement.
Hootsuite can help with analyses as part of the social media management. This type of platform can save a lot of time creating the information that you need to monitor and measure the effectiveness of social media campaigns easily.
To summarise: your social media marketing strategy should include the target demographic; improvement plans for current social media presence; the utilization of a social marketing tool and platform and should consist of clear guidance regarding the type and quality of content that will be used. From this, your social marketing mission statement should succinctly clarify your aims and strategy and act as a quick reminder of the marketing strategy.
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