10 Best AI SEO Tools in 2023 (Software to Help You Rank)

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Jun 16, 2023

According to Internet Live Stats, there are over 200 million active websites right now. This number means that it has become increasingly challenging for businesses to stand out online. But AI SEO tools can help.

Artificial intelligence tools can be a game changer in helping you stand out from the competition. They offer advanced analytics, keyword research, content optimization, and so much more.

But which ones are the best? How much do they cost? And what specifically do they offer? 🤔

⌛ In this article, we answer all these important questions for you. Whether you’re an entrepreneur, marketer, or SEO enthusiast, below you’ll find tools to help you stay ahead of the ever-changing digital landscape.

Best AI SEO tools for 2023

1. Surfer SEO

SurferSEO is one of the best AI SEO tools on the market.

If a large part of your focus is on-page SEO, then Surfer SEO might be the right tool for you.

In a nutshell, Surfer uses Natural Language Processing (NLP) technology to optimize on-page SEO content. So, it works best for generating content that can rank high on Google’s SERPs.

But we all know that getting SEO right involves looking at your competitors: What type of content are they creating? What keywords are they targeting? Where are the content gaps?

These are just some questions that Surfer will help you answer. This tool analyzes your competitors’ content and keywords, then it suggests which keywords to target.

In addition to the keywords, it offers multiple on-page SEO tactics like guiding the length of your paragraphs and overall content, and how to optimize your images. All of these features are there to help you rank higher and this is precisely why Surfer is one of the best AI SEO tools in the market.

Key features ⚙️

  • Grow Flow gives you weekly SEO insights and allows you to research niche topics, identify high-ranking keywords, discover relevant internal links that you can use, and more.
  • Topic Discovery helps you discover topic clusters and target keywords in your niche.
  • Outline Builder.
  • AI Writing.
  • AI Content and Plagiarism Checker.

Pricing 💳

Surfer SEO has five different tiers. The cheapest plan is $19 per month, billed annually.

2. Jasper AI

JasperAI homepage.

Jasper is one of the latest AI SEO tools. With many tools in the market, AI writing is often an add-on. However, with Jasper, that’s the primary service.

In seconds, this AI tool can generate SEO-focused content of all types: blog posts, articles, sales pages, social media content, and more.

Since AI writing is still new, many AI writing tools aren’t that great. The content can often feel robotic and unstructured. Jasper is one of the leading AI writing tools in the market, however, with excellent templates to provide structure to the content you create. It also has a translation feature that allows you to repurpose content in over 30 languages. This is ideal if you have a brand that caters to different markets around the world.

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Key features ⚙️

  • Jasper Templates offers you templates for different types of content. This can give you a jump-off point for your content creation.
  • The tone of voice feature allows you to create on-brand content.
  • Grammarly integration.
  • Sentence rewriting.
  • Plagiarism checker.

Pricing 💳

Jasper’s plans start at $39 per month, billed annually. If you’d like to try it out first before committing, the tool has a seven-day free trial.

3. Alli AI

Alli AI is among the best AI SEO tools available.

Alli AI is one of the best AI SEO tools because it helps companies automate their SEO efforts. As marketers with lengthy to-do lists, it’s important to find tools that help to make life a little easier. Alli AI is that tool.

For example, after a scan of your website, it generates suggestions to help improve your overall SEO. Then, if you like the results, implementing them is as simple as clicking a button.

This tool can also help you A/B test focus keywords on pages. After the testing, it’s able to retain the best-performing version automatically.

Key features ⚙️

  • Content optimization.
  • Competitor analysis to help you refine your own SEO efforts.
  • Keyword research.
  • Tracking and reporting to measure the effectiveness of your SEO efforts and make informed decisions.

Pricing 💳

Alli AI offers a ten-day free trial, and paid plans start at $249 per month.

4. INK

INK (for all) homepage.

Number four on our list of the best AI SEO tools is INK. This tool is an all-in-one platform that helps you develop SEO content for your website. It features keyword research, AI writing, outline generation, and more.

The SEO assistant helps you generate SEO-focused content based on current keyword trends and algorithms. It also has an AI writing feature that can write, rewrite, edit, and simplify sentences for you.

Key features ⚙️

  • AI Content Shield. At the moment, it’s difficult to say how using AI writing tools may affect your rankings in the future. This feature makes suggestions to protect your content and site from AI writing penalties.
  • Spelling and grammar correction.
  • Image optimization.
  • AI Writing, rewriting, sentence structure editing.
  • SEO score and recommendations.

Pricing 💳

INK offers a five-day free trial. If you’re willing to commit, plans start at $39 per month, billed annually.

5. WriterZen

WriterZen is one of the best AI SEO tools available.

WriterZen is another great tool that harnesses the power of artificial intelligence. One of its standout features is its ability to generate content briefs. By simply entering a topic or focus keyword, WriterZen can provide detailed suggestions on how to structure and optimize your content to improve your SEO performance.

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Another reason why WriterZen is one of the best AI SEO tools in the market right now is because of its competitor analysis features. While it’s important to try to be unique in order to stand out from the competition, you also need to analyze what they’re doing.

With WriterZen, you can analyze your competitors’ top-ranking keywords, backlinks, and overall content performance. Armed with this information, you can refine your own content strategies and identify areas where you can possibly surpass them.

Key features ⚙️

  • Keyword analysis.
  • Competitor analysis.
  • Content optimization.
  • Performance tracking.

Pricing 💳

WriterZen’s plans start at $19 per month, billed annually.

6. Frase

Frase homepage.

Frase is a powerful tool that combines AI writing with SEO techniques for users, so it makes its way onto our list of the best AI SEO tools.

While it does have editing features, Frase stands out more in its AI writing abilities. It can help you outline, research, write, and optimize your content.

Once your website has a lot of content, it’s challenging to stay on top of which blog posts or articles are ranking, and how often you should update them. Frase makes life a little easier by spotting these pages that are losing rank on your website so you can make quick changes.

Key features ⚙️

  • Competitor analysis.
  • Content optimization. Frase offers real-time content optimization suggestions as you write to help you produce SEO-focused content.
  • Content Briefing that guides you through content creation. The briefs may include possible sources and relevant subtopics to help you create well-structured content.
  • Answer Engine Optimization. This helps you optimize your content for featured snippets and voice search.

Pricing 💳

You can test out Frase on a five-day trial for $1. Once you’re ready to commit, plans start at $12.66 per month, billed annually.

7. Outranking

Outranking is among the best AI SEO tools on the market.

Outranking is one of the best AI SEO tools for many reasons. The software helps with content strategy, content optimization, tracking, analytics, and more.

One of its standout features is its ability to perform comprehensive website audits. The tool is able to analyze different SEO factors, such as on-page optimization, backlinks, and technical issues.

After auditing your site, it then gives you valuable insights and recommendations to help improve your rankings.

Key features ⚙️

  • Keyword research and analysis for all the content you create.
  • Competitor analysis.
  • Content optimization.
  • Performance tracking and reporting to help you evaluate and stay on top of your SEO efforts.

Pricing 💳

You can get started with Outranking for $7 for the first month. After that, plans start at $59 per month, billed annually.

8. Scalenut

Scalenut homepage.

Scalenut is one of the top AI content-creation software providers in the market. It has a built-in keyword planner, SERP analyzer, SEO article writer, content optimizer, NLP technology, and more. It’s an all-in-one content creation tool, and this is why it’s on our list of best AI SEO tools.

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One of its standout features is Cruise Mode. This generates 1,500+ word articles within seconds. So, if you require long-form content like blog posts, articles, and even ebooks, this might be a great option for you.

Key features ⚙️

  • Detailed keyword research and analysis.
  • On-page SEO. Scalenut provides real-time optimization suggestions as you create and edit your content.
  • Competitor analysis.
  • Performance tracking and reporting.

Pricing 💳

Scalenut has a seven-day free trial for all its plans. Paid subscriptions start at $23 per month, billed annually.

9. CanIRank

CanIRank homepage.

With a name like “CanIRank,”, it’s no surprise that this software program’s primary focus is to help you rank higher in SERPs. But how exactly does it do that?

In addition to having many of the basic AI SEO tool features, CanIRank stands out from the rest because it can give you actionable steps to improve your rankings. It does this by scanning your website, sifting through relevant websites, and with this data, it gives you detailed, actionable steps on how best to improve your website’s SEO.

If you plan to outsource the tasks, this software can also give you estimated costs and completion time, which is a great way for you to plan ahead.

Key features ⚙️

  • Rank tracking tool that monitors your performance. It also informs you about any changes in ranking and if there are new link-building opportunities.
  • Gives you SEO tasks to help improve your rankings.
  • Keyword ROI score that helps you determine the balance between keyword ranking difficulty and keyword value.

Pricing 💳

CanIRank has a free plan that will give you five keyword suggestions, five SEO reports, and other very limited tools. Paid plans start at $49 per month.

10. NeuronWriter

NeuronWriter homepage.

The last software on our list of AI SEO tools is NeuronWriter. It provides AI-written content by using NLP technology, data from Google SERPs, and carefully analyzing your competition’s data.

Internal linking is an important component of SEO. NeuronWriter searches your website’s data and recommends specific internal links for any blog posts, articles, or web pages you’re working on.

Key features ⚙️

  • A live editor.
  • Guided content templates.
  • A content management tool that helps you keep on track of all your SEO efforts.

Pricing 💳

NeuronWriter’s plans start at €19 per month, which, at the time of writing this article, equates to 20.39 USD.

Sara Elicon
Sara Elicon

Sara started her technical writing career years ago as an IT Project Manager creating both business and technical documents. With experience in composing manuals and guides, she turned her love of writing toward consumer tech and the internet. She is currently working as a writer and CEO of MoboHost.

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